Work
Adidas
Adidas has a clear mission – “to be the leading sports brand in the world”. To accomplish this mission, the organization at Adidas is segmented to meet the needs of distinct groups of sport-oriented consumers. Adidas’s product and marketing initiatives primarily focus on key global sports categories and on the sports lifestyle market. The Adidas brand attitude “Impossible is nothing” drives all the brands communication initiatives and helps strengthen the Adidas brand’s bond with the consumer. With a broad but selective distribution approach and pricing strategies, Adidas Group clearly positions Adidas as a premium brand in all markets.
Adidas: Bath & Body Line Logo Concept, Cologne, Deodorant, Shower Gels
Adidas Bath & Body Line: Cologne, Deodorant, Shower Gels
Adidas America Inc. • Adidas Studio International • 120 Wooster Street • Fifth Floor • New York, NY 10012
Projects:
- 1998 - Adidas Bath & Body Line: Cologne, Deodorant, Shower Gels - Concept / Design / Packaging / Photography / Re-branding & Marketing / Creative Consulting
- 1998 - Adidas Sport Performance / Adidas Sport Heritage / Adidas Sport Style: Design / Concept / Apparel Design / Creative Consulting / Re-branding & Marketing / Trend Forecasting / Color Forecasting / Corporate Presentation Boards / Logos / Packaging / Print Design / Archiving / Office Optimization
- Adidas Sport Performance: The Adidas Sport Performance division is completely focused on the athlete who demands performance first and style second. Every sport is important, but the main categories of running, football, basketball and training apparel are the primary focus of this division.
- Adidas Sport Heritage: The Adidas Sport Heritage division looks to Adidas’s past for inspiration and direction for the authentic and contemporary products of the future. These products have a clear foundation in sport but are meant for lifestyle and street wear.
- Adidas Sport Style: The adidas Sport Style division is directed at the style- and fashion-conscious consumer who still desires the look and attitude of sport but in a new, more sophisticated interpretation. It is the foundation in sport that adidas and this consumer share that makes this division so exciting and full of potential.